When Amazon geared up to launch its next big YA obsession, Tangent was first on the ice. From on-set social capture ideation to full-blown concept execution, we built the show’s social presence and voice from scratch. The result? Even the most skeptical fans fell hard for the cast, while brand-new audiences got pulled into the Off Campus universe. By tapping into social trends and leaning all the way into YA romance and hockey culture, we didn’t just hit our follower growth and engagement goals — we blew past them. Amazon needed a partner who could move fast, think creatively, and come in clutch every time, and Tangent proved to be the perfect teammate.