As huge fans of the Diablo video game series, Tangent was excited to join the fight with their newly-launched mobile title Diablo Immortal. From creating a new social strategy across three platforms to ideating and executing thumb-stopping social content that achieves our objectives — all through tight turnarounds and mountains of lore — we got our hands dirty with our partners at Blizzard. With over a year of work and multiple major launches under our belts, we’re ready for whatever Hell throws our way!