When Sony comes to you with the opportunity to create a website for a massive TV personality, you say yes! Faux pop star Xavier’s popularity spawned a fanbase massive enough to warrant a website inclusive of sold-out fan posters, album covers, merchandise, and more— at least, that’s what we wanted you to think! But the party didn’t stop there— we also helped Sony with part of their social campaign, offering killer caption copy and hashtags for a few of their posts!