Masters of retail & entertainment, Mattel, were planning a new franchise about prehistoric BFFs, and invited Tangent to join the Club! We worked with their team of writers, producers, franchise developers and stakeholders to build out the storyworld’s mythology & create a definitive company-wide Bible for the new IP. From generating in-world content & designing the World Map, through to cutting the official character launch video for their grand global debut – prehistory never looked so good!