Supercell invited us to dive headfirst into their explosive global hit, Brawl Stars. We plunged into the Brawliverse and collaborated to define the game's core illustration styles, design elements, and visual language—giving licensees a solid foundation to build killer products. Whether crafting subtle "IYKYK" merch drops or chasing trend-riding pieces, we looked to nail the game's signature over-the-top attitude that drips Brawl mayhem.