LITTLE TIKES TO HOST ‘WORLD’S BIGGEST PLAY DATE’
Published on May 14th, 2019
The Tangent Agency and The Visionary Group are working with MGAE to bring the L.A. event to life.
“Working with MGA and the Little Tikes brand allowed Team Tangent to tap into the kid in all of us,” says Marc Becker, CEO of The Tangent Agency, who coproduced the World’s Biggest Play Date with production partner The Visionary Group. “In a world where everyone is buried in their phones, we had a blast breaking the mold and concepting an on-brand activation that encourages families to show up and play big in celebration of Little Tikes’ 50th anniversary.”
Read the full article: Little Tikes to Host ‘World’s Biggest Play Date’ (Toy Book)