The Tangent Agency's CEO Marc Becker Shares His Thoughts on Digital Stars like PewDiePie (Variety)
Published on February 14th, 2017.
Now PewDiePie has shown that as more dollars flow into the sector, digital creators will increasingly need to adopt the quality-control measures of traditional media companies. “In PewDiePie’s case, his brand was built on being provocative and unexpected,” said Marc Becker, CEO of the Tangent Agency, a creative marketing and strategy agency. “But when one guy goes from being a person making YouTube posts to a major brand… there need to be checks and balances to ensure it doesn’t go too far.”
Read the full article: PewDiePie’s Business Deal Implosions Show That Digital Celebrities Are Now Mainstream (Variety)