Marc Becker Gives His Thoughts On Big Brands And Advertising Politics (Business Insider)
Published on February 1st, 2019
While consumers today tend to identify with brands that align with their beliefs, new data suggests most Americans want a break from politics during the Super Bowl.
“While I’m all for standing for what you believe in, brands also run the risk of alienating a large percentage of their target audience,” The Tangent Agency’s CEO, Marc Becker, told BusinessInsider. “Even if they have research showing a portion of their target consumer agrees with their political views, not everyone wants to flaunt their politics.”
Read the full article: Big brands such as Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl (Business Insider)